Bisto is launching its first-ever real-life ‘Gravy Boat’ restaurant to celebrate its partnership with iconic British duo, Wallace & Gromit.
The restaurant will be open for two days – 19-20 February – and will offer fans an ‘eat, meet and greet’ experience with a gravy-inspired menu including a Gravy Sour cocktail on entry, a roast with all the trimmings, plus a gravy infused dessert.
Located in Paddington, the canal boat takeover has been inspired by the final scene in the Oscar nominated movie, Vengeance Most Fowl.
Alongside the feast, guests will have the chance to meet the characters in real life, from fan-favourites Wallace and Gromit to the silent and villainous Feathers McGraw. What’s more, sitting on display – just out of reach of the infamous penguin – will be a replica of the sought-after blue diamond.
For those who can’t attend the Gravy Boat, but still want to get involved, Bisto has also revealed it has hidden three special tickets which unlock a one-carat brilliant cut, blue diamond in its gravy drums across the UK. Shoppers simply need to pick up a Wallace & Gromit promotional pack of Bisto Gravy Granules to be in with the chance of winning one of the diamonds worth up to £1,500 each.
There is also collectable merchandise for Feathers McGraw available to be won, including plush slippers to a two pack of stylish printed socks or an insulated water bottles with a lid that resembles Feathers’ brilliant chicken disguise (also known as a red rubber glove).
The main on-pack promotion is open now until 16 April 2025, with a wrap up draw running until 16 July 2025, as reported last week on LicensingSource.net.
“We wanted to celebrate the launch of our partnership with much-loved duo Wallace & Gromit – and what better way than an ‘eat, meet and greet’ experience on a canal boat inspired by the latest movie,” commented Bisto’s Kate Drew. “The Bisto Gravy Boat restaurant will bring together both brands for fans to enjoy, giving them a chance to enjoy a delicious meal and meet their favourite Wallace & Gromit characters in real life.
“What’s more, shoppers across the country can also enjoy the collaboration with packs of Bisto Favourite Gravy Granules unlocking amazing prizes, from a brilliant blue-diamond to collectable merch. The Feathers McGraw slippers are a personal favourite.”
Laura Burr, senior brand manager at Aardman, added: ‘‘Wallace and Gromit are two of our most-loved characters, so we know people across the nation would love the chance to meet them. And what better way than on a canal barge – just like the iconic chase scene from our recent movie – with a mouthwatering menu, inspired by Bisto.”
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