Mad Beauty’s Trevor Cash on prioritising innovation, preparation and engagement to pave the way for a successful year.
As we move through 2025, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year – from the trade shows to new product launches and beyond.
Today: Trevor Cash, director, Mad Beauty.
“As we step into 2025, the first quarter presents an exciting opportunity to set the tone for the year ahead. Our focus will be on maximising visibility and connection through impactful product launches and strategic initiatives. By aligning these launches with seasonal trends and consumer demand, we aim to create momentum that carries throughout 2025.
Our marketing strategies will include targeted campaigns that combine digital engagement with creative activations, ensuring we effectively reach and resonate with our diverse audience. Additionally, this period provides a valuable opportunity to assess and refine our plans, ensuring agility in responding to market trends.
By prioritising innovation, preparation and engagement, we’re confident that 2025 will start strong, paving the way for a successful year.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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