Banijay Kids & Family has partnered with iconic Parisian café, Rookies, for an immersive Totally Spies experience.
Season seven of Totally Spies, which premiered last year, marked the return of the show, following an 11-year hiatus.
The series saw The Spies relocate to Singapore and frequently indulge in one of the country’s favourite hobbies, bubble tea.
Rookies – renowned for its bubble tea and pancakes – will host a month-long activation from Monday 10 February to Sunday 9 March, celebrating the Totally Spies franchise, with an exclusive menu and themed décor which leans into the nostalgia of the show.
Customers will be offered exclusive goodies, be able to sample bubble teas inspired by the personalities of The Spies and even indulge in a Totally Spies pancake.
“From new audiences discovering the show for the first time, to adults who grew up with the series in the early noughties, Totally Spies! is a show that cultivates fans for life,” commented Emma Brancourt, licensing executive at Banijay Kids & Family. “A key pillar of our licensing strategy is ensuring we create products and events for our entire fanbase, and by echoing elements of the latest series while showcasing its legacy, the partnership with Rookies does exactly this.”
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