Stor’s Valentin Ortiz on the company’s top performers, current challenges and new launches for 2025.
Licensors and agents based outside the UK share their takeaways from 2024 and their goals for 2025, the challenges affecting the licensing industry and the opportunities waiting to be seized, plus the one word they’d use to sum up business in the year just gone and the one we’re in now.
Today: Spain: Valentin Ortiz, ceo, Stor.
“We will close 2024 on a business increase of 6–8%, and expect an amazing 2025 based on the numbers we are managing by now; our income orders and listings for Q1 2025 are beyond expectations.
Stitch has performed brilliantly; we are still seeing big growth for the property as the launch of the live action movie approaches. Other entertainment IP experiencing a surge in interest are Gabby’s Dollhouse, Minecraft and Wednesday.
Current challenges in the market are dictated by the world events such as war and political instability. Retail challenges are related to the exchange current rate, some unexpected tax increases in China on some products and the lack of stability on freight rates.
We’re launching our new kids’ line with more than 30 new toolings and refreshed designs for key characters. We’re also launching four new toolings and designs on our generic lifestyle brand, Quokka.
We experienced stability in 2024 and have high expectations for 2025.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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