Tulipop’s Helga Árnadóttir talks rolling out the brand internationally across TV and VOD, plus further expanding the licensing programme.
Licensors and agents based outside the UK share their takeaways from 2024 and their goals for 2025, the challenges affecting the licensing industry and the opportunities waiting to be seized, plus the one word they’d use to sum up business in the year just gone and the one we’re in now.
Today: Iceland: Helga Árnadóttir, ceo and co-founder, Tulipop & Tulipop Studios.
“For us, the biggest moment of 2024 was completing production of our Tulipop Tales preschool series, with 52 episodes now available. We also green-lit our next Tulipop production, a series of three 30-minute films with a seasonal theme, commissioned by all the Nordic broadcasters. Finally, we closed some great broadcast deals, teaming up with RAI in Italy and TF1 in France, to name a few, and signed a licensing representation deal with MBC in the Middle East.
Our main aim for 2025 is to progress the roll-out of Tulipop internationally across TV and VOD. We are also gearing up to bring Tulipop merchandise and experiences to markets where the TV series has already hit screens, working with MBC in the Middle East and other licensing partners. With over 300 Tulipop products available in Iceland and strong licensing experience in our home market, we hope to be able to bring Tulipop products to new fans around the world quickly.
2024 has been exciting for Tulipop and in 2025 we are aiming for growth!”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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