Brands In’s Rachel Wyatt on new franchise launches, the growth of music brands and celebrating creativity and pop culture.
As we move through 2025, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year – from the trade shows to new product launches and beyond.
Today: Rachel Wyatt, brand director, Brands In.
“As we step into the first quarter of 2025, the energy within the business is electric with optimism and creativity. We’re thrilled to bring fresh, vibrant designs to our customers, leveraging some of the most exciting licences in the world.
Our team has been working tirelessly to create unique, high-quality designs that blend fandom with style. We have some great new franchise launches coming up in the first quarter – such as White Lotus Season 3, Captain America, Snow White and the second season of Squid Game – alongside some key commercial events like Valentine’s Day, World Book Day and Mother’s Day. We will continue to work closely with our partners to ensure we bring the most relevant ranges to market focusing on core evergreens, new launches and trending properties.
As always, music will be charting high for Brands In this year – the UK is set to welcome a stellar line-up of music artists embarking on nationwide tours. At Brands In, we understand the power of music not just as a form of expression but as a lifestyle. With unisex fits, gender-neutral styles and size inclusivity, we’re here to make sure every fan feels part of the experience.
As we continue to grow, we remain committed to celebrating creativity and pop culture. The first quarter of 2025 is just the beginning, and we can’t wait to share all the exciting things we have in store. Stay tuned – this is going to be our most exciting year yet.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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