CAA Brand Management has been named the official licensing agency for Scopely’s multi-award-winning party battle royale game, Stumble Guys.
Under the agreement, CAA Brand Management will manage the Stumble Guys consumer products licensing and brand extension program in the US, UK, Europe, the Middle East and beyond, focusing on key categories, including apparel and accessories, back to school items, toys, housewares and more.
The deal follows a strong year for Stumble Guys, with the IP expanding onto new platforms, forging partnerships with some of the most iconic franchises in the world and extending into the consumer products space.
Scopely and PMI Kids World launched the first Stumble Guys collectable toy line in March 2024, which became a global success at major retailers including Wal-Mart and Target.
Following positive fan reception, Scopely and PMI are now introducing a second series of collectable toys at Wal-Mart. The Stumble Guys universe has also extended into the physical world with trading cards (in partnership with Panini), stretchable toys (with Diramix) and more.
“Stumble Guys has evolved into a global gaming sensation, with more than 50 million players each month and nearly 700 million downloads,” commented Noah Gelbart, president at CAA Brand Management. “The game has continued to grow beyond mobile and PC to all major consoles, including Xbox, PlayStation and Nintendo Switch, further increasing its popularity. We see significant potential to expand the game’s reach by extending the brand into the consumer products industry, aiming to create innovative partnerships across diverse product categories that appeal to both casual players and dedicated gamers alike.”
Jake Bales, svp and general manager at Stumble Guys, continued: “It’s been a landmark year for Stumble Guys, both on and off the screen. Following our successful expansion to all consoles and the global launch of our toy line, we’re bringing Stumble Guys beyond the screen and into the everyday lives of our players through this partnership with CAA Brand Management. With hundreds of millions of players around the world, the Stumble Guys brand continues to grow as we create even more ways for our community to enjoy ‘Stumble Guys’ wherever they are.”
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