Art licensing and design studio The London Studio has secured a collaboration with US-based Sellers Publishing for 2026 calendars highlighting two of its new in-house brands: the retro-inspired Dreamadelic and Kitty Cocktails, where famous drinks meet crazy cats.
Both deals were brokered by Firefly Brand Management.
The London Studio’s inspiration for Dreamadelic stems from the current trend for retro 1960s and 1970s psychedelia design, most notably in posters and record cover designs, but the in-house team have given the trend a modern twist. The effect is to bring the dreamlike imagery associated with the innovative and experimental music, culture and art of the 1960s and 1970s together with the flair and wit of the 2020s, producing a unique artform.
Dreamadelic has already inspired a 2025 square wall calendar on behalf of charitable humanitarian organisation Oxfam in the UK market, as well as designs for a collaboration with Parisian fashion-house Olympia Le-Tan for a new range of high-end clutches and designer evening bags.
Kitty Cocktails, meanwhile, is an engaging and witty design concept that brings together our feline friends at their coolest and most relaxed with some equally popular and very famous cocktails and some very sharp and very funny punning captions.
The two calendars will be available from late 2025 at numerous online and physical retail outlets across the US including RSVP.com (this RSVP stands for ‘reach someone very personally’), the retail website for Sellers Publishing products.
“With one of the highest refresh rates in the industry, Sellers regularly introduces new designs and enjoys a strong market response to its innovative approaches and carefully selected partnerships,” commented Ronnie Sellers, founder and owner at Sellers Publishing. “Both Dreamadelic and Kitty Cocktails are inspired and original design concepts full of the wit and unique style that our customers enjoy. They will be ideal additions to our wide-ranging offering of licensed artwork that brings joy month after month.”
Cynthia Modders, md at Firefly, continued: “Dreamadelic and Kitty Cocktails underline the creativity and diversity of the London Studio portfolio but also have a strong appeal to a wide demographic – perfect for an award‐winning publisher of multi-format licensed titles like Sellers. I’m certain both calendars will be enormously successful in the US market.”
Founder and director of The London Studio, Soula Zavacopoulos, added: “We’re always looking out for partners who will complement and enhance our work and, through Sellers Publishing, an award-winning, respected name in independent publishing, we have found the perfect calendar partner for Dreamadelic and Kitty Cocktails. Sellers Publishing and two exciting and original in-house design brands from our talented team are a winning combination that US consumers will love.”
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