Vivid Goliath’s Emma Weber discusses taking over the management of the Playmonster range in the UK/Eire and the success of The Traitors board game.
As we enter 2025, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year – from the trade shows to new product launches and beyond.
Today: Emma Weber, senior director, marketing and licensing (UK), Vivid Goliath.
“Q1 25 is an incredibly exciting milestone for Vivid Goliath as we take over the management of the Playmonster range in the UK/Eire. Bursting with established and popular brands including Spirograph, Fab Lab and Games with the evergreen bestseller 5 Second Rule, we look forward to working on distribution and marketing plans to support the growth of these brands and the full range will be on display at Toy Fair on stand B70.
Faithfully mirroring the timings for 2024, Q1 25 also sees Traitors return to our screens and with series three starting to be trailed on the BBC pre-Christmas, this paved the way to the board game being firmly placed top of the list as the must have game to buy and play over the festive period and well into the New Year.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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