Funko’s Lucy Salisbury talks toy fair plans in London and Nuremberg, new launches and making the most of seasonal opportunities.
As we enter 2025, LicensingSource.net asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year – from the trade shows to new product launches and beyond.
Today: Lucy Salisbury, director, group licensing and retail strategy, Funko.
“Q1 2025 will be huge for Funko. We will, of course, be at the trade shows, starting with London Toy Fair which is always a great opportunity to showcase our new product and meet UK-based retailers, licensors and contacts.
Then it’s onto the big one – Spielwarenmesse in Nuremberg the following week. This has become a destination event for our European customers and increasingly our US-based and global partners are attending too. We will have all our hottest product ranges on display and we will have hundreds of meetings; it’s super busy but also lots of fun.
In Q1 Funko has new items to market as we launch hundreds of items every month. We are particularly excited about our expanding range of Bitty Pop! products which we originally launched in AW24 and have seen go from strength to strength. Also coming up in Q, there are some huge movies coming that Funko is supporting, like Captain America Brave New World, and the new live action Snow White, plus some great product based on cultural moments like Pokémon Day, Valentine’s Day and International Women’s Day.”
This feature originally appeared in the spring 2025 edition of Licensing Source Book. To read the full publication, click on this link.
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