Sarah Ward has stepped down as ceo of The Giftware Association, with Tom Jones, ceo of parent organisation British Allied Trades Federation, becoming interim ceo.
The GA said the move is “creating a pivotal opportunity to move the association forward” adding that BATF ceo Tom stepping in is “ensuring continuity and supporting the GA’s mission to serve its members during this critical time”.
Sarah (pictured above) has been ceo of the industry association since 2015, and before that was a director at Penny Kennedy, the gift packaging company now owned by Swan Mill alongside Ling Design, Great British Card Company and The Gifted Stationery Company.
A statement, issued on 16 January by the GA, acknowledged Sarah’s achievements and commitment during the last nine years since she has headed up the trade association.
“The GA would like to extend its gratitude to Sarah for her leadership and the valuable contributions during her time as ceo. We wish her all the best in her future endeavours and are grateful for her dedication to the association and the wider giftware sector.”
The GA – which also runs and owns the Gift Of The Year Awards – said its new “strategic vision” is designed to foster innovation, inclusivity, and sustainability across the sector, positioning the association to better serve its members and support the growth of the giftware industry.
The statement added: “The giftware industry is undergoing significant change, with new opportunities and challenges emerging daily. At this critical juncture, the GA remains committed to its mission of providing resources, connections, and advocacy to help members thrive in a competitive global marketplace.”
Elaborating on Tom Jones’ skillset the statement details how he “has a wealth of experience in supporting trade associations. His strategic vision and expertise in the sector will ensure that the GA continues to deliver on its mission while navigating this important transition.”
Interim ceo Tom said he is “honoured” to step into the role, adding: “The industry faces numerous challenges, but I am confident that with The GA’s renewed focus on inclusivity and innovation, we can continue to support our members and ensure that the association remains at the forefront of the giftware sector.”
The GA’s chair Mark Jones, who is commercial director at Gisela Graham, said the association was “incredibly grateful” to Sarah for her leadership and “significant contributions”.
He added: “As we move forward, we are excited to have Tom step in as interim ceo. His extensive experience and leadership within trade associations will ensure a smooth transition and continued focus on our strategic goals.
“We remain committed to our mission of supporting the giftware sector, driving growth, and enhancing inclusivity as we evolve with the changing industry landscape.”
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