Striker Entertainment is to bring the hit Domo brand from the early 2000s back to the US market, having secured an exclusive deal with NHK Enterprises.
Originally created by NHK in 1998 as the mascot for its satellite broadcasting, Domo gained a cult following, becoming a prominent figure in the early 2000s merchandise space.
Known for its quirky, open-mouthed design, the character graced retail shelves in the form of plush toys, apparel, accessories and more across the globe.
Through its strategic partnership with NHK Enterprises, Striker Entertainment will relaunch Domo in the North American marketplace, introducing the curious, brown, fuzzy character with the distinctive wide grin to a new generation of fans, as well as rekindling nostalgia from long-time enthusiasts.
The initiative will focus on a licensing programme spanning diverse categories such as toys, apparel, collectables and digital products. There are also plans to establish a social media presence to engage with fans in today’s digital landscape.
“Domo proved itself to be a very successful character driven consumer products brand in the early 2000s,” commented Russell Binder, ceo at Striker Entertainment. “Whereas the character remains the same, the way consumers engage with and share content has dramatically shifted and Striker is looking forward to marrying the nostalgia factor with meme culture and bringing this special character back to existing fans and introducing him to a new generation.”
Nobuto Ariyoshi, president at NHK Enterprises, continued: “Shortly after Domo was born, it quickly spread all over the world via the internet and has been loved in a way that is different from Domo in Japan. With a new partner called Striker Entertainment, Domo will continue to expand in new ways. I’m looking forward to seeing it.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
