Anne Bradford joins Difuzed and Drew Pearson as commercial director as firms join forces

Anne Bradford has joined Difuzed and Drew Pearson in the first appointment since the companies aligned with a vision to synergise businesses, utilising a 75-strong team.

Gilbert El Kalaani remains as ceo of Difuzed alongside Raj Kapoor, ceo at Drew Pearson (DPI) with the partnership designed to capitalise and create growth utilising the abilities and skillsets within the respective businesses.

“I am excited to start this next chapter, which will of course come with its challenges in a continued turbulent retail trading environment,” said Anne, of her new appointment.

“Both Difuzed and Drew Pearson have been established for a number of years earning their respective reputations for outstanding, innovative design and product development.

“The day to day business will continue as normal with Emily Harrison and Jan Wilford heading up sales among our established customer base, in addition we will be focusing on building our licensing portfolio, developing fabulous designs and seeking to welcome new customers alike.”

The company provides partners with an opportunity to purchase stock from across a portfolio of licences, allowing retailers to test new categories with minimised exposure.

It has a live collection consisting of over 2,000 styles to select from across accessories, apparel, bags and hats, with further categories being developed and added seasonally.

Buyers and licensors are always welcome to visit the offices and showrooms in both the UK (London) and Europe (Amsterdam), combining productive meetings and comp-shopping opportunities.

Anne continued: “We understand that our focus on sustainability and sourcing is critical not only to us but to retailers and licensors alike. The exceptional team here are already well progressed on this journey. We will continue to lead on design and development delivering best in class, responsibly sourced, commercial products.

Anne remains as a committed trustee for industry charity The Light Fund, with a number of the team at Difuzed and Drew Pearson taking part in this year’s 5-3-1 Peaks Challenge.

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