B&LLAs 2025 entry reminder: Closing date 6 March

Entries for the Brand & Lifestyle Licensing Awards 2025 are open – with the event returning to the Royal Lancaster London on Thursday 24 April 2025.

Now in its 10th year, the B&LLAs gives the brand and lifestyle licensing and retail sector an opportunity to be recognised and rewarded separately to the massive character and entertainment licensing sector which is covered by The Licensing Awards (held in September).

The B&LLAs 2025 – which is owned and organised by Max Publishing – will look to reward brand and lifestyle licensing activity which has taken place in the UK between 1 January 2024 to 31 December 2024, across Product, Retail and Property categories.

Entries are open, if you have not already organised your entry before the Christmas break, this is your reminder to put it on your New Year list – ideally before you head off on the trade show trail.

The deadline for nominations and entries across all categories is Thursday 6 March 2025.

The entry and nomination process for all categories is free and via online submission – all the forms can be accessed from the dedicated B&LLAs website by clicking here.

Brand Licensing Europe will be returning as the headline sponsor of the Brand & Lifestyle Licensing Awards 2025, while Licensing International will once again be lending its support.

While there is much discussion as to what constitutes a ‘brand’, in the context of The B&LLAs only licences and licensed products featuring brands hailing from the museum & heritage, food & beverage, FMCG non-food, automotive, media, design-led IP and fashion genres are applicable. All entertainment brands including TV, film, celebrity as well as gaming, music and sports are covered by The Licensing Awards in September.