Spin Master and Universal Products & Experiences have renewed and expanded its toy licence agreement for the How to Train Your Dragon franchise.
The deal builds on the more than 15-year relationship between Spin Master and the studio’s products and experiences division. It includes worldwide rights to the toy licence for dolls, action figures, remote control, play-sets, vehicles, robotics and feature plush.
“We have a long history of developing innovative toys in support of this widely celebrated global franchise, surprising and entertaining Dragons fans for well over a decade,” commented Doug Wadleigh, Spin Master’s president, toys. “With the anticipation building for this groundbreaking new chapter in the How to Train Your Dragon saga, we’ve developed a dynamic line up of breakthrough play experiences that will inspire and delight with elements of flight, interactivity and theatrical realism.”
Rafael Macias, executive vice president and global commercial officer at Universal Products & Experiences, continued: “Our successful collaboration with Spin Master for the Dragons franchise and Gabby’s Dollhouse continues into 2025 with the team capturing the lore and epic adventures of How to Train Your Dragon’s beloved characters into the new film-inspired line.
“Together, we’ve brought the Dragons stories to millions of children and adults alike, creating a toyetic brand that has withstood the test of time and sparking multi-generational appeal. In 2025, we expect to reach even greater heights with our renewed agreement.”
A new How to Train Your Dragon film is due to hit cinemas in June 2025.
Spin Master’s 2025 How to Train Your Dragon toy line will be revealed in February, in advance of Toy Fair New York.
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