Universal Products and Experiences has confirmed the appointment of Jay Visconti as svp of consumer products for the Europe, Middle East and Africa regions.
Bringing a wealth of knowledge and experience, Jay (pictured) will be responsible for creating and executing long-term growth strategies across the region for both the direct markets and agent managed regions.
Jay joined Universal last month, and reports directly into Rafa Macias, evp and global commercial officer at UP&E.
Jay joins the business from his most recent role as gm and chief strategy officer at Giochi Preziosi-Famosa Group (GPFG) toy company in Milan, Italy. There he was responsible for strategic planning and the daily operations of four business units and employees based across EMEA markets and regions.
Prior to his role at GPFG, Jay spent more than 20 years at The Walt Disney Company in the UK, Germany and Italy, driving commercial business strategies across Europe throughout his long tenure there.
Throughout his time at Disney, Jay drove consistent CP market share and results in a broad variety of roles including integrated retail, media sales and promotions, as well as categories like toys and hardlines.
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