The Goodyear brand has joined forces with kids’ toy specialist, Red Toolbox, to launch a new Goodyear Pretend Play line.
The collection offers a number of pretend play items for children to explore automotive, car mechanics and car care.
The partnership was facilitated by IMG, Goodyear’s licensing agency.
The Goodyear Pretend Play Line aims to spark curiosity and creativity in children by giving them hands-on experiences in the world of cars and automotive repair. The collection features realistic toys such as tyre-changing kits, mechanic tool sets and car care accessories, engaging young minds in pretend play that promotes problem-solving, imaginative exploration and the development of fine motor skills.
“Our mission at Red Toolbox has always been to create toys that empower kids to explore, learn, and build through play,” commented Ami Rosenfeld, ceo at Red Toolbox. “The Goodyear brand is synonymous with quality and innovation, and we are thrilled to collaborate with them to bring the world of automotive mechanics to life for kids. The Goodyear Pretend Play Line offers a unique opportunity for children to engage with tools and vehicles in an imaginative way.”
Ami continued: “We know that when children engage in pretend play, they learn invaluable skills while having fun. The Goodyear Pretend Play Line isn’t just about toys – it’s about inspiring the next generation of car enthusiasts, engineers, and mechanics. We’re incredibly proud of this new line and can’t wait for kids to start exploring the world of cars through play.”
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