Homewares retailer, Dunelm has unveiled its latest collaboration, teaming with the ‘Queen of colour’ Sophie Robinson for a bright and bold homewares range.
The partnership – which was secured by The Brand Department – launches in January, with Dunelm promising a collection which is an ‘all-out celebration’ of Sophie’s love of maximalism.
Her bright and colourful style will be reflected across a range of homeware items including bedding, lighting, home accessories, furniture and more.
The extensive range with over 200 pieces is a maximalist’s tool kit, allowing people to mix and match with confidence across the range to build up a colourful, pattern rich home. Alongside an array of colour, the collection features intricate detailing such as ruffled edges and embroidery, and a variety of eye-catching patterns, from fresh florals to bold block prints.
Dunelm’s collection, designed in collaboration with Sophie, supports her ongoing mission to give people the confidence to embrace vibrant colour and express their personal style through pattern.
“I’ve crafted this collection with Dunelm’s talented team of in-house designers, keeping the maximalist aesthetic front of mind,” commented Sophie Robinson. “I know that lots of people would love to embrace more colour into their lives but get stuck around how to build the look and make it really work. It’s about mixing and matching, layering and storytelling and ultimately doing things your own way. I love that this carefully curated collection will give people the confidence to make bolder choices, with the reassurance that it all hangs together.”
As well as homeware staples, the collection also features luggage, handy packing cube solutions and stationery, alongside a specially curated range of outdoor living essentials, including a petal egg chair, bistro chairs, fringed parasols and printed picnicware.
Emma Anthony, head of design at Dunelm, continued: “We’ve absolutely loved working with Sophie on this collection, drawing on her years of expertise and design knowledge, and we can’t wait to be able to finally reveal the range.
“The Sophie Robinson x Dunelm collection is for anyone who wants to unleash their creativity and bring some joy to their space. The collection taps into the power of colour and pattern in a new way, helping people embrace maximalism, learn home styling tips and, most importantly, have fun.”
The announcement of Dunelm’s collaboration with Sophie Robinson comes at the same time as the launch of the brand’s spring/summer 2025 collection preview, which teases a range of Summer Living products which will be on sale from the end of March.
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