Cult NYC-based clothing brand, Rowing Blazers has unveiled a new collection celebrating Paddington.
The capsule – which is the latest instalment in Rowing Blazers’ autumn/winter 2024 collection, the brand’s first since being acquired by Burch Creative Capital earlier this year – is highlighted by two pieces directly inspired by Paddington’s own wardrobe: a royal blue hooded wool duffle coat (featuring a co-branded patch on the left sleeve) and a bright red bucket hat.
The collection also includes new designs in some of Rowing Blazers’ most celebrated styles: a lightweight block-striped cotton rugby jersey featuring an embroidered Paddington motif on the left chest; a wool-and-cashmere blend crewneck sweater featuring an oversized, intarsia-knit illustration of Paddington; two cotton piqué polos and a pink-and-white university-striped Oxford shirt with embroidered icons on the left chest; a French terry crewneck sweatshirt with an oversized, co-branded graphic; a graphic t-shirt; and accessories like dad hats (one of which plays off the classic note found with Paddington in the first book) and a woven necktie.
The deal was brokered by Retail Monster, Studiocanal Kids & Family’s North American licensing agent.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
