Range of Smileyworld branded tartlets launched for testing in Carrefour.
SmileyWorld has teamed with Compagnie Pâtissière for the launch of a new range of branded tartlets.
The collection comes in a number of flavours and animated emoticons including strawberry, caramel, chocolate and hazelnut.
SmileyWorld caught the eye of Compagnie Pâtissière while it was touring Europe’s food fairs, with the resulting range having already won the Wabel award for pastry innovation.
There is apparently a large amount of interest from retailers and bakeries, while the partnership has recently launched for testing at Carrefour in France.
This is the latest deal for Smiley within the FMCG sector, which is a key part of its licensing programme, seeing it selling across numerous food retail chains.
