Aston Martin Aramco Formula One Team has secured a long-term partnership with global sportswear brand PUMA, focused on high performance.
PUMA joins Aston Martin Aramco as the Official Sportswear, Athleisure and Technical Gear Partner, marking the start of a new chapter for both brands in the 2025 Formula One season.
The partnership will be central to Aston Martin Aramco’s vision of delivering world-class performance on and off the track, equipping drivers and the team with high-performance racewear and footwear designed for peak functionality.
PUMA will support Aston Martin Aramco in bringing ‘the heat to the street’ by fusing cutting-edge design with street-ready style. Exclusive collaboration capsules will feature limited edition fanwear and trend-forward collections, inviting fans to immerse themselves in the action when it launches globally in the 2025 season.
PUMA car branding will debut on the AMR25 when it is launched ahead of the 2025 F1 season.
“We are excited to welcome PUMA to the Aston Martin Aramco family,” commented Lawrence Stroll, executive chairman, Aston Martin Aramco Formula One Team. “This partnership celebrates our shared drive for innovation, speed and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with our team, and we are excited to see how this collaboration comes to life in 2025.”
Arne Freundt, ceo at PUMA, continued: “Partnering with the Aston Martin Aramco Formula One Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high-performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”
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