Home and lifestyle brand, Laura Ashley has expanded its accessories range into jewellery.
The new 60-piece collection features a diverse range of jewellery including necklaces, earrings, bracelets and rings, each piece exuding a unique charm and elegance all inspired by Laura Ashley’s heritage designs.
The range is launched in partnership with British jewellery company Gecko Jewellery and will be available for purchase through a network of UK independents, and online retailer Primrose Hill Jewellery.
The partnership was facilitated by Laura Ashley’s licensing agency, IMG.
The Camelot collection includes six pieces, designed as a luxury everyday range featuring botanical elements taken from one of the early Laura Ashley archival prints; the Bows collection epitomises the festive 2024 trend; while Wild Meadows has been inspired by the print of the same name and is for day-to-night styling.
“It’s truly inspiring to see how the jewellery designers have drawn from the iconic patterns that originated at a kitchen table in Pimlico over 70 years ago, and transformed them into a collection that seamlessly blends modern sophistication with timeless elegance,” commented Poppy Marshall-Lawton, vp at Laura Ashley. “We’re excited to see this collection launch, adding the perfect finishing touch to both our women’s and girls’ wear lines.”
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