Market intelligence specialist, The Insights Family has welcomed Jack Day as its new global strategic account director.
Jack (pictured) joins the company from Kids Know Best where he served as commercial director. He brings with him over a decade of expertise in kids’ media and family entertainment, having previously held senior roles at WildBrain, where he was head of partnerships.
His arrival marks a significant addition to The Insights Family’s team as the company expands its commercial operations in London.
“Jack’s deep knowledge of the industry and his background in strategic partnership-building within the kids and family insights space will be invaluable as we continue to advance our global client portfolio,” commented Tom Williams, ceo at The Insights Family. “We’re thrilled to welcome him to our team and look forward to the growth his expertise will bring.”
Jack added: “The Insights Family offers an exceptional suite of real-time insights products that are unrivalled in the market. With the pace of change in consumer behaviour, particularly among young people, access to high-quality, timely insights has never been more critical. I’m excited to collaborate with our partners, help them harness these insights, and drive innovation and growth.”
The Insights Family recently released a free report exploring how fandom, media consumption, and gaming preferences, evolve as kids transition into young adulthood (ages 3 to 30). The report is available to download by clicking here.
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