The HUGO brand is collaborating with Disney Tim Burton’s The Nightmare Before Christmas on a new capsule collection celebrating the stop-motion cinema classic.
Main character, Jack Skellington is featured on comfortable jersey and knit pieces with relaxed silhouettes including sweatshirts, t-shirts, hoodies and day to night pyjamas, plus socks, a pair of trainers, a beanie, scarf and a tie.
The iconography appears in various forms – from bold prints to jacquard knits – and the designs come in a rich colour palette dominated by black and interspersed with flourishes of red, purple and white.
The message behind Tim Burton’s The Nightmare Before Christmas collection resonates with HUGO’s core mantra, HUGO Your Way, as its storyline champions self-discovery and the importance of staying true to oneself.
To accompany the capsule launch, HUGO has unveiled a campaign filled with ‘maverick energy’ and surreal visuals, bridging the worlds of HUGO and Tim Burton’s The Nightmare Before Christmas. The imagery and video content, which will be shared on HUGO’s social media and ecommerce channels, combine the brand’s self-expressive attitude with inspiration drawn from the graphic line work and high-contrast visuals of the film.
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