A special pop-up shop – As Seen on Netflix – is visiting London and Birmingham, selling a host of memorabilia in support of Mind.
From showcase wardrobe pieces, to niche background props and unique memorabilia, As Seen on Netflix is a treasure trove for fans, providing the ultimate space for them to geek out, connect with others and take home a piece of TV and film.
As well as the iconic – think Princess Diana’s jeans from The Crown and Joan’s cheerleader outfit from Black Mirror – the store is featuring items that will excite superfans of Netflix’s most popular titles. There’s hoodies from Top Boy, signed scripts, props from One Day and the Levi’s actually worn by Vincent (Benedict Cumberbatch) in ERIC.
There are also some hidden gems like a Balenciaga top from The Gentlemen, a Corteiz mask from The Kitchen, Studio Nicholson boots from Black Mirror and Margiela jeans from Bodkin. To celebrate the latest release of Heartstopper, the store also has some items from the series and a replica of Charlie’s bedroom.
For those who can’t make it to the stores, a collection of special pieces are available for fans to bid on via an online auction run by Mind until 21 October.
These include Original Lady Whistledown Papers and Penelope Featherington’s (Nicola Coughlan) headpiece from Shondaland’s Bridgerton; the Rolls Royce t-shirt from Beckham signed by Victoria Beckham and a Real Madrid shirt signed by David Beckham; the original clay model of Molly from Chicken Run: Dawn of the Nugget; and original set drawings from The Witcher among other items.
Bethnal Green Road has already hosted the store (on 12 October) and it will appear at the Bullring on Birmingham on 19 October.
“As Seen on Netflix is more than just a pop-up shop; it’s a celebration of incredible fan communities,” commented Anne Mensah, vp of UK content at Netflix. “Fandom has an extraordinary ability to bring people together, creating connections and community around a passion for stories. Our fans are the heartbeat of everything we do at Netflix, which is why we’re so excited to create this opportunity for fans to own a piece of the shows and films they love, and support the important work done by Mind.”
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