Little Brother Books’ Matt Reynolds on meeting extended shipping times, new launches and annual season.
LicensingSource.net catches up with a selection of licensees across key categories to find out their summer successes and what they see as the highlights and challenges as we enter the ‘golden quarter’ of 2024.
Today: Matt Reynolds, md, Little Brother Books.
“Our new Gaming Guides and Activity Range have been a real success this summer, with many major retailers supporting them including in all Lidl stores in CDU displays in the middle aisle. The range includes our GamesWarrior’s Ultimate Guide to Minecraft, Roblox, Super Mario and Fortnite (four separate titles), as well as our new L.O.L. and Crayola Activity title and World of Dinosaurs Activity Book.
Our biggest challenge for Q3/Q4 so far has been global shipping delays and ultimately risked seasonal stock timings. We have worked hard with our printers to ensure our products are produced earlier than normal to meet extended shipping timings to the UK, so we are confident our products will arrive in time. This is particularly challenging for seasonal products like Annuals as they only have a certain shelf life, so any delays can have huge implications for both us and our amazing retailers.
However, we are very excited by all our new launches coming up in Q3/Q4 this year including new Annuals, Advent Calendars, a Board Book Range and Mega Sticker Scenes Range. We have never had a portfolio of formats like this before being launched by Little Brother Books, so are eager to see them hit the market for the ‘golden quarter’.”
This feature originally appeared in the autumn 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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