As part of World Mental Health Day, SmileyWorld and Next collaborated with children’s mental health charity, Place2Be.
Launching yesterday (10 October), the collaboration includes t-shirts sold exclusively online at Next, with 100% of the profits from the sale going to support children and young people’s mental health.
The t-shirts – available in both kids and adult sizes – feature an icon from SmileyWorld, alongside a message of positivity, stating ‘Be Yourself, Keep It Real’.
Next has partnered with Smiley Movement as part of the Matchmaker for Good Initiative, providing ways for businesses to partner with charities to create products for good.
Smiley Movement’s Matchmaker for Good initiative allows brands to harness the power of the Smiley brand to make a meaningful difference with charities around the world. With Matchmaker for Good, Smiley Movement aligns brands with charitable projects that fit into CSR goals, from which the Smiley brand creates a halo effect, amplifying reach and impact, or providing the Smiley IP for products.
Place2Be is a leading provider of school-based mental health support and is the charity behind the annual Children’s Mental Health Week campaign.
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