Rainbow SpA and its Winx Club brand has partnered with The Cybersmile Foundation to create a campaign aimed at tackling online abuse, while raising awareness about cyberbullying.
The initiative – entitled Spread Magic, Not Hate – is designed to promote the values of kindness and friendship, that have embodied Winx Club and its characters for the past 20 years.
The long-term collaboration launches today (10 October) in honour of World Mental Health Day, a global event aimed at raising mental health awareness.
“For 20 years, Winx Club has inspired fans across the world with messages of friendship, courage, and kindness,” commented Iginio Straffi, founder and ceo at Rainbow SpA. “In today’s digital world, promoting these values and standing united against cyberbullying is more important than ever. Our partnership with The Cybersmile Foundation will empower young people to spread magic and positivity, while fostering a safe and supportive online community.”
The first phase of the partnership will introduce custom, exclusive Winx Club content specially designed for the young adult audience who are particularly vulnerable to online negativity and cyberbullying.
As part of the effort, Cybersmile and Rainbow will co-develop a Winx Club interactive education module promoting themes of kindness, friendship, empathy and allyship. Once developed, the resource will become available here, with plans to expand the programme as part of a multi-year partnership.
Scott Freeman, ceo at The Cybersmile Foundation, continued: “We believe that both education and empathy are key to creating a kinder digital space. Teaming up with Rainbow and the iconic Winx Club characters offers us a platform to reach millions of young adults to help them navigate the challenges of cyberbullying and online abuse. Together with our newest partner, we’re spreading a message of kindness when it’s most needed.”
In addition, the collaboration will also see the launch of an exclusive Winx Club capsule collection of limited edition, co-branded merchandise in partnership with Teemill. Proceeds from the collection will directly benefit Cybersmile’s ongoing mission to create a safer and more positive digital environment.
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