Founder Prudence Mak on how Brand Licensing Europe can act as the springboard for her company, Chocolate Rain.
Some 40 exhibitors will be taking to the floor for the very first time at Brand Licensing Europe from 24-26 September. LicensingSource.net catches up with just some of them to find out more on their plans and why they see the event as crucial to their brands’ growth.
Today: Chocolate Rain.
Inspired by ‘childhood dreams and wonderland adventure’, art and design brand Chocolate Rain (E184) has exhibited and distributed internationally, including the MoMA, Tate Modern and Guggenheim Museum.
Founded by Prudence Mak, Chocolate Rain design collections and illustrations have been commissioned for projects by global brands such as Clinique, Luella, Stella McCartney’s Care and Swarovski. Each piece is unique and handcrafted with mixed medium and special artistic elements. Now the company is making its way to ExCeL to start its licensing journey.
Its Fatina Dreams brand is “an extraordinary world inspired by a beautiful doll who dreams herself alive to save the planet one dream at a time,” explains Prudence, whose childhood dreams acted as the inspiration for the character. “Fatina loves rainy days for dreaming. With these dreams, she fuels girls’ imaginations and empowers them to make an important difference in saving the environment and spreading fun and joy. Her example inspires all girls to imagine new ways to make the world better.”
Two metre tall inflatable characters with four different looks should certainly help to attract attention to the stand, while announcements will include a major new show in New York, as well as fresh art and brand books. When it comes to what she wants to have achieved by the end of the three days, Prudence says: “We hope to have met new crossover characters and IP from overseas to kick start collaborations with them all.”
This feature originally appeared in the autumn 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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