The bumper autumn 2024 edition of Licensing Source Book is available to read – along with special publications for Hasbro, Hello Kitty and Care Bears, plus the second edition of the dedicated Licensing Sports Book.
We hope you had a marvellous summer and are feeling refreshed, energised and ready for the long run up to Christmas (99 days away at time of writing).
This issue features voices from right across the industry – from the major entertainment studios, established and new licensees through to retail, live experiences as well as video games and anime specialists. There’s even some Shakespeare.
The common theme as we head into the golden quarter is one of collaboration and optimism. Growth areas have been identified by both licensors and licensees, and on both sides, investment and innovation in new product development is more important than ever. Indeed, when we asked six senior executives from across the business about the importance of this in our roundtable, it was summed up with succinct words such as “crucial”, “essential” and “critical”.
Consumers are also consuming content at a rate “never seen before” and where product can, it needs to keep up the pace.
All of this creates opportunity – for licensees and retailers – and, as the global retail landscape is forever changing and is vastly competitive, brands have learnt to play to their strengths.
Speaking of shows of strength, for those of you who weren’t able to attend The Licensing Awards, we relive the industry’s big night in a bumper special from pages 28-39, while many of you will be picking up this issue at Brand Licensing Europe, which will be marking its 25th anniversary with a great deal of aplomb from 24-26 September.
Congratulations also go to Born Licensing, WildBrain CPLG and Hello Kitty, which are all marking significant milestones in 2024 – 10 years and a stunning 50 years respectively, all of which we have fanfared in this issue.
This bumper autumn package has been something of a labour of love for the LSB team – this issue comes with special publications for Hasbro, Sanrio and Care Bears, plus, following on from a successful debut last year, our second Licensing Sports Book. For those of you who have shared your stories, viewpoints, opinions and time, we are truly grateful, and we are looking forward to seeing out the remainder of 2024 in style.
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