Acamar Films teams with United Food & Beverage for key Bing deal

Acamar Films has secured a new pan-European deal with United Food & Beverage Group, which will see a range of food products for the younger preschool market launch across EMEA featuring its Bing property.

With a staggered roll out launching from SS25, the new product line will include a variety of wholesome, child-friendly snacks including corn teething sticks, raisins, rice cakes, biscuits and fruit smoothies.

The products have been developed to meet the nutritional needs of growing children, while also catering to their tastes and preferences.

“We are incredibly proud to be partnering with United Food & Beverage Group to bring these new products to market,” commented Katie Rollings, chief licensing officer at Acamar Films. “Our aim has always been to provide parents with high-quality options that they can trust for their little ones. This new range is a natural extension of our mission to help young children grow, and we can’t wait to see these products in the hands of families across Europe.”

Yuri Roosblad, director at United Food & Beverage Group, continued: “We are very excited to partner with Acamar Films to launch our new range of baby-grade products. This partnership aligns perfectly with our mission to bring high quality, innovative products to the industry and marks a significant step forward in our efforts to introduce products which will resonate strongly with our target audiences.

“We feel that combining our expertise and resources with those of Acamar Films will support us in our mission.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).

MORE NEWS
Spacetoon_Moonbug
 
Spacetoon Mum, Spacetoon’s digital platform and content hub directed at mothers, has joined forces with Moonbug Entertainment to launch a heartfelt regional campaign in honour of Mother’s Day....
NUFCchampagne500x500
 
Developed for the players’ celebrations in the changing room and BOXPARK, the club has teamed up with licensee, Bohemian Brands, to give United’s passionate and loyal fanbase the opportunity to purchase their very own bottle....
ToniesMattel500x500
 
As its 80th anniversary celebrations continue, Mattel has unveiled a number of new publishing partnerships - including a multi-title collaboration with Yoto, an expanded partnership with Tonies and new graphic novel activity....
PotionsMarvel500x500
 
The Potions Cauldron Group is assembling a range of Marvel Super Hero inspired soft drinks for fans of the hit movie franchise....
MHSLicensing30500x500
 
MHS represents a diverse portfolio of over 70 successful art properties including brands such as Thomas Kinkade, The Hautman Brothers, Stephanie Ryan and Abraham Hunter, with a library exceeding 70,000 designs....
GabrielleSimsSanderson500x500
 
Gabrielle Sims, director of partnerships and licensing at Sanderson, explains why the company supports the Brand & Lifestyle Licensing Awards....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.