Marmite unveils third Elton John limited edition jar

Marmite and the Elton John AIDS Foundation have joined forces once again to create a new limited edition jar, marking the second year of a three-year $1 million partnership.

The third limited edition jar in the series is inspired by Elton’s legendary 1975 show at the Dodger Stadium in Los Angeles and shows him wearing the custom-made and now iconic sequinned baseball outfit designed by Bob Mackie.

The US leg of Elton’s Farewell Yellow Brick Road Tour concluded with three sell out shows at Dodger Stadium in November 2022, with Elton again wearing a dazzling outfit by Bob.

The third jar follows on from successes with jars inspired by Rocketman and Goodbye Yellow Brick Road. A fourth and final jar to complete the collection will be launched next year.

The Elton John AIDS Foundation, founded in 1992, is one of the leading independent AIDS organisations in the world, focusing on supporting those who are the most vulnerable to HIV and AIDS. Since its beginning, the Foundation has reached over 100 million people with HIV/AIDS education, prevention, treatment and support, having raised more than $600 million to fund over 3,100 projects across 95 countries.

EJlimitededitions

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Myproteinactivewear500x500
 
The Decathlon partnership for MP Activewear sees the range of functional training fits - including t-shirts, vests, shorts and leggings for men and women - hit the shop floor for the first time....
PoodleandBlondePostmark500x500
 
The inaugural range of greeting cards, published under licence by Pigment under its Fox & Butler sub brand, has recently made its debut in Postmark stores, in advance of the official launch at PG Live in June....
B&LLAsBrandgenuity500x500
 
Teri Niadna, managing director at Brandgenuity, explains why the company supports the Brand & Lifestyle Licensing Awards....
FloydMayweather500x500
 
Boxing legend Floyd Mayweather is stepping into a new arena with the launch of his first-ever signature collection of boxing gloves and gear through his holding company, Mayweather Fitness....
WeightWatchersLMCA500x500
 
The strategic partnership marks a significant expansion beyond WeightWatchers’ existing food and beverage products, bringing new, innovative solutions to market....
AMinecraftMovie500x500
 
The Warner Bros./Legendary Pictures film exceeded expectations, recording $157 million for North America and $144 million across 75 international markets, giving it a $301 million global debut....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.