Golden Wonder has revealed an on-pack promotion with the new Transformers One movie, with prizes including a family trip to Orlando up for grabs.
The Transform-A-Snack promotion is running across five million packs, reported Talking Retail.
Consumers get the chance to win a family trip to Orlando and free theme park entry, while there are also runner-up prizes including unique Transformers One merchandise and more.
“Generations have grown up making cars from tasty Transform-a-Snack and so teaming up again with the Transformers franchise is the perfect partnership,” commented marketing director, Matt Smith. “Transform-A-Snack is currently outperforming the market (+18% vs +7%*) and we expect this promotion to continue this strong growth.”
The promotion will run until the end of October – with the Transformers One movie due to arrive on 11 October. The Golden Wonder campaign is being backed across digital and socials among other activity.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).