Travel fashion pioneer, Sprayground has unveiled an exclusive collaboration with The Metropolitan Museum of Art.
The exclusive collection of 17 pieces features an array of designs inspired by works of art spanning 5,000 years from around the globe in The Met collection.
Highlights include the Chinese Landscape Backpack which borrows motifs from a late 17th-century Jingdezhen vase; the Kuba Kingdom Headdress Backpack based on a 19th-20th century beaded mpaan crafted in the Kuba Kingdom (present-day Democratic Republic of Congo); and the Greek Temple of Sardis Column Backpack which recalls a monumental foliate carved column ca. 300 BCE.
Spanning The Met’s 19 curatorial departments, the offering references works in a range of media expertly translated into fashion-forward accessory designs.
“These pieces, among others, are a collection of diverse cultures across the world to show how we are all connected,” said David BenDavid, creative director/ceo and founder of Sprayground. “As someone born in the Bronx, I have vivid memories of visiting The Metropolitan Museum of Art with my mom and being awestruck by the artifacts and history. During my time at the School of Visual Arts, we would visit The Met weekly for our art projects, deepening my connection to its treasures. It is truly amazing to now collaborate with the Museum, blending my art with theirs and creating something unique for this exclusive collection.”
Josh Romm, head of global licensing at The Met, continued: “We are proud to collaborate with Sprayground on this unique programme, which melds Sprayground’s signature aesthetic with fan favourites from The Met collection in a bold new way. This project is sure to inspire conversations about art, design, and fashion and we hope that customers and fans will visit The Met in-person or online to discover the historic works which inspired the designs.”
Each piece includes a special tag, hang tag and a plaque, inspired by the plaques seen in museums, complete with a QR code, providing detailed information about the bag and its relationship to the original artwork that inspired its design.
The capsule collection is featured in Sprayground’s latest marketing campaign, shot at The Met.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).