Bulldog Licensing is continuing to build the programme for Popeye in the UK on behalf of King Features Syndicate – confirming a further two key deals.
Smiffys will produce a range of costumes and accessories for adults and kids based on Popeye, his girlfriend Olive Oyl and other friends and foes of the popular sailor man. They will be available from Smiffys stores, as well as online from early 2025.
Meanwhile, Player Ammo has a limited Popeye 95th Anniversary Edition powdered energy drink and shaker bundle. The special bundle features a Mango & Guava flavour with designs showcasing Popeye squaring up to Brutus. It debuted at the London MCM comic convention at ExCeL in May and is now available at www.playerammo.com and marketplaces.
“The appeal of Popeye remains powerful after nearly a century, and it is no surprise that he is an inspiration for dress-up and energy drinks from two companies that are admired for quality and innovation,” commented Vicky Miller, licensing director at Bulldog. “The UK licensing programme for this iconic character continues to enjoy strong support – and it’s still growing; we look forward to making more announcements soon.”
Dominique Peckett, director at Smiffys, continued: “Popeye is one of the most identifiable and popular characters on the planet, with a look and style perfectly suited to fancy dress. We’re thrilled to be working with a brand that enjoys such incredible levels of awareness and popularity – and that has been around almost as long as we have.”
Player Ammo’s Mohammed Javed added: “Popeye’s active, can-do image and confident, upbeat attitude have made him a hit for decades and are perfect for a product range that emphasises energy and positivity. It’s a real thrill to be working on this legendary property.”
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