Sports nutrition brand, Myprotein has expanded its exclusive, multi-year partnership with HYROX as its official global nutrition partner.
Myprotein will elevate across all international races, with activations to unite the fitness community, championed by a diverse range of ambassadors and athletes. To mark the launch, Myprotein is releasing an exclusive product range, in collaboration with HYROX, to meet the needs of the ‘hybrid’ athlete.
The Myprotein x HYROX product range has been specifically curated to support a hybrid workout schedule, to help maximise training throughout all stages – pre-workout, intra-workout and post-workout.
The six new products range from energy gels to re-fuel bars, with the Myprotetin team having sought insight from the HYROX elites including Graham Halliday and Jake Dearden, to ensure the exclusive range fulfilled all training requirements for those competing.
“The HYROX brand is so closely aligned to our own, that this partnership has felt organic since our initial partnership launch back in January,” commented Neil Mistry, ceo at THG Nutrition. “Since then, we have brought our product range to life through each of the European HYROX events this season, and we are now thrilled to announce we are the exclusive global nutrition partner.
“The collaboration between Myprotein and HYROX champions our mutual passion for the empowerment of fitness communities, and a fitness ethos that is transformative and inclusive for everyone wanting to push themselves further, wherever they are on their fitness journey.”
Neil continued: “This new launch is the natural next step in this hybrid space, encompassing all elements of training, from pre-workout through to recovery. Our brand expertise, alongside that of the team at HYROX, plus the insight from the HYROX elites, has allowed us to develop this unique offering.”
Christian Toetzke, co-founder of HYROX, added: “Partnering with Myprotein to provide HYROX competitors with the nutrition they need pre, during and post-race is a direct response to our commitment to supporting our athletes at all levels. Our new hybrid fitness products will enable HYROX athletes to take an informed and personalised approach to their race day strategy, helping them perform and feel their best. We’re proud to take this step to support athletes with their nutrition journey.”
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