Primark has confirmed the opening date of its third store in Romania. It will be the first Primark store in the western part of the country, located in Iulius Town Timișoara mixed-use project.
Primark Timisoara will open to customers at 10am on Wednesday 7 August, during the peak of summer and just ahead of the busy autumn back to school season.
The opening comes a year and a half after the retailer entered Romania with its first two stores in ParkLake Shopping Centre and AFI Cotroceni, Bucharest respectively. This opening marks an important moment for Primark as the retailer continues its ambitious expansion plans in Central and Eastern Europe.
The new store will create over 150 jobs for the local economy and will span 3,200 square metres on the first floor of the shopping centre.
“We are delighted to announce that we will welcome our first customers into Primark Timișoara this summer,” commented Maciej Podwojski, head of sales, CEE at Primark. “It is an important milestone in our CEE expansion plans and a much-anticipated opening for Romania. We know our customers in the western region of Romania were travelling abroad to visit Primark stores, so this opening will bring the Primark brand closer to them. I am also looking forward to growing our Primark team in Romania.”
Oana Diaconescu, head of leasing IULIUS, continueed: “Primark is one of the popular brands that our customers have been requesting for a long time now and we are glad that we will soon be able to finally welcome them to Iulius Town Timişoara. This is a valuable premiere for the IULIUS portfolio, and we are proud that Primark chose our mixed-use complex in the west of Romania to open their first store outside of the capital.”
Central and Eastern Europe is an important growth region for Primark. The retailer has recently opened the first store in Hungary which is Primark’s sixth market in CEE, where it now operates 13 stores. As well as Timișoara, Primark will open two further stores in the region later this year, with locations in Bydgoszcz, Poland and a second location in Prague, Czech Republic.
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