Lifestyle apparel brand, vineyard vines has secured its first ever collaboration with SUV brand, Jeep.
This July, as vineyard vines celebrates its 26th birthday and Jeep rings in its 83rd, the two brands will introduce an exclusive capsule collection that celebrates their shared passion for adventure and the outdoors.
The collection will launch online at vineyardvines.com and in select stores along with a sweepstakes to win a custom vineyard vines Jeep Gladiator among other prizes. The collaboration pays tribute to the early days of vineyard vines when co-founders Shep and Ian Murray would travel across New England selling ties out of their own Jeep Wrangler.
The limited edition vineyard vines x Jeep capsule collection includes hats, sweatshirts, shirts and shorts.
To celebrate the collaboration, a custom vineyard vines Jeep Gladiator will embark on a promotional road trip, stopping in select locations to showcase the collection, host exclusive events, and promote the Enter-to-Win a custom Jeep vehicle x vineyard vines sweepstakes.
“In 1998, we followed our dreams and started selling ties out of the back of a Jeep Wrangler on Martha’s Vineyard,” commented Shep Murray, co-founder of vineyard vines. “Now, partnering with the Jeep brand for an exclusive collection, road tour and giveaway is the ultimate ‘Every Day Should Feel this Good’ moment for us.”
Ian Murray, co-founder of vineyard vibes, added: “We have been chasing our dream of vineyard vines in a Jeep since we were able to drive. There’s no better feeling than being behind the wheel of a Jeep vehicle. Be it an old CJ-7 or one of today’s Rubicons, the feeling is the same: boundless opportunity, freedom ahead and the ability to chase your dream! It’s come full circle and we are so happy to be able to share our love of Jeeps by giving away a custom vineyard vines Gladiator Rubicon that we specced out specifically to embody the EDSFTG life.”
Kim Adams House, head of licensing, merchandising and multicultural marketing, Stellantis, added: “The Jeep brand holds a rich, truly American history that is steeped in freedom and adventure and holds a unique place deep in the hearts of our owners and enthusiasts as well as fans and followers. vineyard vines and its ‘good life’ ethos expresses a dimension of the Jeep brand’s qualities and its ‘Go Anywhere, Do Anything’ spirit. This special collaboration creates an authentic bridge, allowing each brand’s communities to demonstrate their love of both brands at the time that those golden New England summers begin.”
Jeep and vineyard vines were brought together by FCA’s licensing agent, IMG.
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