Merchantwise is cheering on the green and gold with Team Australia official apparel and merchandise collections landing in Australian retailers ahead of this year’s Paris 2024 Olympic Games.
Aiming to reflect the spirit and pride of Team Australia, the officially licensed range for men, women and kids also includes accessories, kids activity books, plush, drinkware, sporting goods, partyware, costume and memorabilia.
“We are incredibly proud of this extensive Team Australia apparel and merchandise programme,” commented Kerryn McCormack, md at Merchantwise. “With our partners Designworks, Headstart, Scholastic, Zak Australia, Hunter Leisure and Trofe, we have developed a number of high-quality fashionable apparel and accessory pieces for key Australian retailers and the Australian Olympic Committee Official Online Store.
“We are beyond excited to be bringing iconic Looney Tunes characters including Bugs Bunny, Daffy Duck and Tweety to exclusive ranges for BIG W and the Australian Olympic Committee Official Online Store – we are absolutely certain these are going to be very popular with Australian families. Whether Aussies are cheering from the stands or from their living rooms they are sure to be wearing the green and gold with pride.”
Merchantwise together with Warner Bros. Discovery Global Consumer Products and local partners including Designworks, Headstart and Scholastic Australia, have brought to life a Looney Tunes x Team Australia range exclusively for Australian retailer BIG W. The range includes limited edition apparel for the whole family, plus plush toys and kids activity books.
The Australian Olympic Committee Official Online Store will also carry its own exclusive selection of youth and adult apparel pieces from the Looney Tunes x Team Australia collection.
Designworks will also be create a broad apparel and accessories licensing programme including a Boxing Kangaroo range exclusively for the Australian Olympic Committee’s Official Online Store featuring tees, hoodies, a cap and beanie. An adult size Boxing Kangaroo Inflatable Costume and weighted Boxing Kangaroo Inflatable Boxing Bag both available from BIG W have also been created.
A Team Australia range will also be available from Kmart, while Designworks, Zak Australia, Headstart, Scholastic, Hunter Leisure and Trofe are involved with a collection for Lagardere Airport stores, Australia Post stores and the Australian Olympic Committee Official Online Store.
Exclusive partyware is available from LOMBARD The Party People, while a commemorative Team Australia birth certificate has been developed in conjunction with NSW from Births, Deaths and Marriages NSW. During and after the 2024 Paris Olympics, Official Memorabilia will be ranging Gold Medallist Winner collectables to honour Team Australia.
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