This ad will be closed automatically in X seconds.

Wimbledon limbers up with new retail collection ahead of 2024 championship

The home of the Wimbledon tennis championships, The All England Lawn Tennis Club has unveiled its new retail collection ahead of the 2024 tournament.

The new collection has been designed for both on and off court activities, and includes performance wear and seasonal lifestyle items with strawberries and stripes being recurring motifs, reported The Industry.Fashion.

The latest collection is the largest offering to date, with AELTC looking to capitalise on the current ‘tennis-core’ trend.

“We are delighted to launch the 2024 Wimbledon retail collection, our largest and most varied range to date,” commented Daniel Ashmore, head of retail, merchandise and licensing at AELTC. “In addition to our traditional all-white tennis kit, the collection includes modern athleisurewear, smart-casual garments and accessories; designed and ready to wear both on and off the tennis court.”

Items include classic tennis whites, plus athleisurewear, accessories and a smart/casual range.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
TfLlunchbox500x500
 
Designed by creative agency Crush Creative, the guide includes a set of colourful, illustrated assets that draw on TfL’s heritage and serve as a toolkit for licensees developing products for young audiences....
Tulipop500x500
 
Tulipop Studios - creator and owner of the Icelandic character-based Tulipop IP - is growing into new markets having secured a number of fresh deals....
YakkaDee500x500
 
Rachel Bardill and Liz Keynes - both well known and respected family and children's brand strategists - have come on board to further drive awareness for the preschool show....
AliceBurden500x500
 
In her new role, Alice will be responsible for steering and driving forward the strategic and creative direction of Toon2Tango, focusing on storytelling and creative development....
job
 
H&A is looking to further strengthen its team with the appointment of a supply chain planner....
SManners500x500
 
Industry trade body, Licensing International has responded to Labour's Budget from earlier this week, saying that moving forward 'beloved brands' will be more important than ever before in providing a point of difference....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.