The emoji company has appointed The Good Old Brands as its licensing agency in India.
TGOB will aim to utilise its extensive expertise to enhance the emoji brand’s growth through strategic licensing, innovative partnerships and collaborations across diverse consumer products and experiences.
“We are excited to collaborate with TGOB to strengthen the presence of emoji – The Iconic Brand in India,” commented Marco Huesges, ceo and founder of the emoji company. “We anticipate the introduction of innovative product categories, with TGOB playing a crucial role in driving growth and ensuring long-term success in this significant market.”
Shipra Dubey, director at The Good Old Brands, continued: “We’re thrilled to partner with emoji – The Iconic Brand. The universal language of emoji brand icons resonates deeply with audiences, and we believe it will greatly appeal to the Indian consumers. This partnership will allow us to bring the charm and versatility of this beloved brand to more people, fostering deeper connections and joyful experiences. Let’s spread the joy together.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.