Aston Martin Aramco F1 team given LEGO makeover

The Aston Martin Aramco Formula One team has teamed with the LEGO Group to launch the first ever Aston Martin Aramco F1 LEGO set.

As part of a double pack of buildable LEGO Speed Champions car toys, a LEGO build version of the podium-finishing AMR23 race car can be pieced together alongside the Aston Martin Vantage Safety Car.

In a deal brokered by IMG, the LEGO F1 car features authentic design details from the real-life version, including the Halo, rear wing and partner logos, plus a racing driver minifigure complete with Aston Martin branded overalls and helmet.

Once assembled, the 564-piece building kit measures more than 4cm high, 19cm long and 7cm wide.

“We are thrilled to unveil the LEGO® model of the AMR23 Aston Martin Aramco F1 car, the first for our team, which will allow fans to build their own replica version,” commented Matthew Chapman, head of licensing and merchandise at Aston Martin Aramco Formula One Team. “We are excited about this collaboration with the LEGO Group to bring the Aston Martin Aramco and Aston Martin Lagonda brands together in one pack. Each model in the set showcases our famous British racing green colours, and we cannot wait for fans to get their hands on this to add to their car collections.”

Dan Squirrell, designer at LEGO Group, continued: “I have grown up as a huge fan of Aston Martin, so working with them on this set fulfilled a lifelong dream. I especially enjoyed working with the team at Aston Martin and my colleagues at the LEGO Group to get the details just right, by finding new ways to use the bricks to get the correct shapes.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Antslive
 
Hela Brands is working with London rapper AntsLive to officially launch UK streetwear label AVX....
Motörhead.
 
Action sports and family entertainment show Masters of Dirt and Global Merchandising Services have announced a collaboration for legendary rock band Motörhead in honour of the band’s 50th anniversary....
RHS
 
The Royal Horticultural Society (RHS) has announced a partnership with homeware, kitchenware and accessories brand Sophie Allport for its 2025 RHS Chelsea Flower Show collection. The show takes place from 20–24 May 2025....
MOMA.
 
IMG Licensing has announced a new multi-year agreement to serve as MoMA’s exclusive global licensing representative. Through this collaboration, IMG Licensing will work closely with MoMA Design Store and The Museum of Modern Art to strategically grow their global licensing programme, helping MoMA realise its mission to connect people around the world to the art of our time. ...
 
Royal Warrant holder Sanderson Design Group has announced the launch of the Highgrove by Sanderson collection, a range of fabrics and wallpapers inspired by Highgrove Gardens, the renowned gardens restored, nurtured and transformed by King Charles III over the past 45 years....
Peppa
 
Hasbro has announced PEPPA PIG’s Peppa Meets the Baby Cinema Experience. The special cinema-exclusive English language release, in partnership with Trafalgar Releasing, will arrive in more than 2,600 cinemas across 14 countries from 30 May 2025, with tickets available to purchase from 9 April....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.