Dreamtex’s Anthony Duckworth on how, if you have the right licences, retailers and consumers will back you whatever and building for a strong Q3.
LicensingSource.net catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.
Today: Anthony Duckworth, md, Dreamtex.
“We are looking to build on an already strong order book for this period which seems to be bucking the trend. If you have the right licences, retailers and consumers will back it whatever the market conditions. We expect a surge in excitement for our England range which has been filling shelves from May onwards.
Sell-through has been buoyant as new licences and new products have been launched for spring/summer. Wearable fleeces and the launch of our Disney range is proving a winner at retail. Yes, there have been challenges in the supply chain, but with focused planning we continue to manage our customers stock requirements.
Q3, which has already been planned, is looking incredibly strong as we onboard new customers and focus on a deeper product launch for our most successful licences. The early signs from product testing have been incredibly positive as we are working to bring new designs and innovation to our market. The quality of product is always important, and we are hugely excited to be launching the biggest licence of the year in Q4.”
This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.
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