Licensed apparel specialist, Brand Alliance has secured a deal with Magic Light Pictures for its Pip and Posy property – an agreement which sees the ambitious company move into the preschool space.
The deal was executed by Brand Alliance’s licensing and key account manager, Faye Rashad with Jade Ferguson, licensing manager at Magic Light Pictures.
“I am over the moon to execute this deal, bringing Brand Alliance their first preschool property to the portfolio,” commented Faye. “I am very excited to bring together our amazing creative team together with Magic Light Pictures product development team to deliver on trend loveable pieces for the toddlers in our lives.”
Jade continued: “We are thrilled to sign an agreement with Brand Alliance, focusing on special retail channels in the UK. Their passion for the brand is refreshing and the design work they have worked on is outstanding. We are really excited to build this partnership with the team.”
Aidan Taylor-Gooby, licensing director at Magic Light Pictures, added: “This is an exciting time for Pip and Posy as toys hit the market this summer. We will be appointing licensees in new categories throughout the year and its wonderful to welcome Brand Alliance to the programme.”
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