London coffee company Grind has revealed a new limited edition collaboration with Sanrio’s Hello Kitty in celebration of the character’s 50th anniversary.
The collection features the classic character on a Grind coffee tin, a reusable stainless steel coffee cup and a t-shirt, all exclusively available at Grind, both online and at select locations.
The launch campaign features some of Grind’s favourite influencers and friends of the brand – Jamie Windust, Francesca Perks, Belinda Ingrid and Daisy Austin – as they spend a day at Shoreditch Grind café drinking a lot of coffee, while showcasing the collaboration products, as captured by photographer Charlie McKay and his team.
Sanrio’s best-known and most nostalgic character was, like Grind, born and raised in London. The collaboration unites Grind’s distinctive branding with Hello Kitty’s characteristic love for all things pink and all things cute.
The products themselves feature retro Hello Kitty in her original 1974 look, when she was created and first appeared on a vinyl coin purse in Japan, but this time she’s holding her own Grind coffee cup.
“Our collaboration with Hello Kitty celebrates the nostalgic charm of Sanrio’s most popular and loveable character,” commented David Abrahamovitch, founder and ceo at Grind. “United by our London roots and our shared love for all things pink, we’re so excited to commemorate the 50th anniversary of Hello Kitty with a collection created in appreciation of such a universally loved character.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
