The winners of the 2024 Licensing International Excellence Awards were unveiled last night (20 May) in a ceremony that brought together industry executives from around the world to celebrate the best of the global brand licensing community.
The winners were selected from 197 finalists in 32 categories. More than 800 submissions were received, narrowed down by an expert global judging panel of 200 judges from 20 countries.
Returning this year, the Excellence Awards were hosted by Cakewalk Entertainment founder and ceo George Leon and La Panadería president and ceo Maca Rotter. The awards were presented by sponsors Alifish, InSpirit Designs, Jazwares, SEGA and Stumble Guys.
“The Licensing International Excellence Awards winners represent the boundless creativity, ingenuity and talent of the global brand licensing industry,” commented Maura Regan, president of Licensing International. “We congratulate this year’s winners on their adeptness in bringing the world’s most beloved brands, characters, and properties to consumers in exciting and unique ways.”
The 2024 Licensing International Excellence Awards winners are:
BEST LICENSED BRANDS
- Best Brand: Animated, Bluey – Ludo Studio & BBC Studios
- Best Brand: Art, Design, or Museum, V&A
- Best Brand: Corporate, United States Postal Service (Global Icons)
- Best Brand: Food, Beverage, Restaurant, M&M’S – Mars Wrigley (Brand Central)
- Best Brand: Interactive or Digital Brand, Chefclub
- Best Brand: Live Action, Ted Lasso – Warner Bros. Discovery
- Best Brand: Music Artist, Celebrity, or Fashion, Grateful Dead – Warner Music Experience
- Best Brand: Publishing, Stationery, or Social Expression, Moomin – Moomin Characters Oy (Rights & Brands)
- Best Brand: Sports, eSports, or Collegiate, NASCAR
- Best Brand: Toy, Barbie – Mattel
BEST LICENSED PRODUCTS
- Best Product: Apparel, Footwear, or Accessories for Corporate Brands, Loungefly – McDonald’s (The Joester Loria Group)
- Best Product: Apparel, Footwear, or Accessories for Entertainment Brands, GUCCI – Gremlins
- Best Product: Appliances, Housewares, or Electronics for Corporate Brands, Car Off Shore S.r.l. – FIAT 500 (IMG)
- Best Product: Appliance, Housewares, or Electronic Product for Entertainment, Brands Dalstrong – Batman
- Best Product: Food or Beverage for Corporate Brands, Ferrero/The Coca-Cola Company – Sprite (CAA Brand Management)
- Best Product: Food or Beverage for Entertainment Brands, FoodStory Brands – Yellowstone
- Best Product: Health & Beauty, Hismile – Wonka
- Best Product: Home Décor, Eichholtz – The Met (Beanstalk)
- Best Product: Interactive or Digital Product, Apple – Peanuts
- Best Product: Publishing, Social Expression, or Back-to-School, Moleskine – Van Gogh Museum (Art Studio 3, Italy)
- Best Product: Toys, Games, Novelties, or Role Play, (ages 0-8) Fun.com – Disney Pixar
- Best Product: Toys, Games, Novelties, or Role Play (ages 8+), Big Potato Games – U.S. Postal Inspection Service (Global Icons)
OTHER AWARDS
- Best Advertising Campaign Featuring a Licensed Brand, Golf’s Happy Place – PGA TOUR Superstore (Born Licensing)
- Best Collaboration: Hardlines or Packaged Goods, Caran d’Ache x Keith Haring – (Artestar/CAA Brand Management)
- Best Collaboration: Softlines, Swatch x Jean-Michel Basquiat (Artestar)
- Best Licensed Promotion, 7-Eleven x Brown & Minions – CP ALL PUBLIC COMPANY (7-ELEVEN) (Pacific Licensing Studio)
- Best Location-Based Experience or Initiative, Shrek x Airbnb
- Best Retailer: Corporate, Lifestyle, Fashion, or Sports Brand, Kohl’s – Crayola (Retail Monster)
- Best Retailer: Entertainment Brands, Williams Sonoma – Bridgerton
- Best Sustainability Initiative, ERDOS Polar Series – Narwhal Ocean Research Center (ALFILO Brands)
- Members’ Choice Award, Barbie x Zara
- Most Impactful Service Provider, Dependable Solutions
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