In a landmark collaboration, The emoji company, in partnership with UNIS Technology, is developing emoji branded entertainment centres, under the emojiplanet brand name.
The strategic initiative – which was brokered by WildBrain CPLG – is aiming to establish The emoji company as a global leader in the rapidly growing family entertainment industry.
Launch plans include an initial rollout of emojiplanet flagship locations in the US, Canada and China, plus subsequent expansion worldwide.
The centres will look to offer fans of the emoji brand an immersive experience, with visitors having the chance to play unique emoji-themed arcade games and crane machines, experience social media-worthy moments and be given the opportunity to win or purchase exclusive emoji branded merchandise.
“We are excited to create physical spaces where families can engage with the emoji brand in an interactive and fun-filled environment,” commented Marco Huesges, ceo and founder of The emoji company.
“Our collaboration with emoji – the iconic brand is a significant milestone,” added Steven Tan, general manager of UNIS. “Through emojiplanet Arcade Centers, we’re not only delivering a unique experience, but also a vibrant platform for fans to immerse themselves in the world of the emoji brand like never before.”
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