Hasbro has inked a new global licensing deal with Playmates Toys to produce and distribute Power Rangers product.
Playmates will be debuting its first Power Rangers collection with a kid-targeted Mighty Morphin Power Rangers toy line in 2025.
As part of the agreement, Playmates holds licensing rights to develop additional cross-category Power Rangers products, including action figures, blasters, plush, role-play, vehicles and accessories. The deal encompasses global distribution across all regions excluding Asia.
“We are honoured to work with Hasbro on the reimagination of this iconic franchise’s toy line for long time fans and a new generation of children,” commented Karl Aaronian, svp of marketing at Playmates. “Playmates and Hasbro speak the same toy language and share a passion for Power Rangers, a multi-generational phenomenon that has stood the test of time.
Hasbro will retain all entertainment rights and will continue to drive global strategy and growth for the Power Rangers franchise by strategically working with licensees across multiple categories including publishing, fashion and footwear, promotions and more.
Hasbro will also further activate the brand across their direct-to-consumer channel Hasbro Pulse and as part of its presence at major industry events like San Diego Comic Con.
Casey Collins, president of licensed consumer products at Hasbro, continued: “Playmates’ ability to interpret character-based story telling in highly detailed, innovative and affordable products has revitalised several iconic brands, they are the perfect fit to fully expand the Power Rangers franchise.
“While we’ll continue to provide oversight and direction on future POWER RANGERS product ranges, Playmates will leverage its action figure and accessory design, development and marketing expertise to create an entirely new play and collecting experience for fans of all ages. With two powerhouse companies coming together to support a powerhouse brand, the potential is limitless.”
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