Licensing Matters Global has secured a new deal for Perfetti Van Melle’s Fruit-tella brand, with a range of fruit pouches for on-the-go consumers due to launch in the autumn in the UK and Ireland.
The Fruit-tella Fruit Juice Pouches follow on the heels of water enhancers which launched last summer.
Available from Q4, the products will be available in several flavours including Orange, Strawberry, Apple and Blackcurrant, Summer Fruits and Cherry.
“We truly love these bright Fruit-tella Fruit Juice Pouches. They pack in the famous Fruit-tella flavours, to the full,” commented Leila Loumi, senior global licensing director at Licensing Matters Global, who secured the partnership.
Carla Fernández-Moreno, F&B manager at Perfetti Van Melle, continued: “We’re thrilled to introduce Fruit-tella Fruit Juice Pouches to the market. Our goal is to provide consumers with a convenient, delicious and affordable way to enjoy their favourite fruit flavours. The fat cap design not only adds convenience, but also sets us apart in terms of innovation and their on-brand colourful design will ensure they stand out at retail.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
