The Royal Pavilion at Brighton has unveiled ‘with utmost grandeur and sophistication’ the launch of its licensing programme.
With a promise that the licensing programme will ‘extend the allure of the majestic estate’ to connoisseurs far and wide, an array of merchandise is being planned.
Originally a simple house that George, Prince of Wales, rented when he first began visiting Brighton in 1783, it was transformed into an extraordinary party palace, where elaborate banquets, musical performances, games and dancing erupted in the ornately decorated rooms.
Instantly recognisable outside from its domes and minarets, the interiors feature fantastic designs, extravagant decoration, exotic splendours, fabulous beasts, tall palm trees and beautiful floral creations.
The Regency period has been in vogue recently – Netflix’s Bridgerton was watched by 63 million viewers and in the UK alone, 5.3 million watched Jane Austen’s Sanditon.
The ‘Bridgerton effect’ has recently seen a spike in the interest in Regency jewellery, fashion, furniture and design. ‘Chinoiserie’ style has also seen a boom in popularity.
The Royal Pavilion at Brighton is now available as a licensed property with a lookbook of curated designs, a vibrant history and an archive of sumptuous wallpapers and textiles.
Charlie McKenzie, head of income development, commented: “We are delighted to be able to bring the colour, luxury and joy of The Royal Pavilion to the licensing world. Created by the finest craftsmen of the day, the glorious designs and spectacular royal vision will be suitable for many products such as gifts, textiles, stationery and home décor.”
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